Pie for Life - Member Loyalty Program

Consecutive Years of Membership Milestones
Members who reach consecutive-year milestones will receive special milestone items along with their standard Member pack, including a certificate of appreciation.

You can view the milestone items here.

Total Years of Membership Milestones

Members who reach 50 or more years of total membership will receive a certificate of appreciation.

If a Member reaches 50, 60, 70, or 80 years of total and consecutive membership in the same season, they will only receive the consecutive year version of the certificate.

The Club will contact Members prior to the honour board being displayed on collingwoodfc.com.au in mid-2025.

Members will be able to opt-out of having their name displayed on the honour board if they wish.

Members will automatically be entered into the draw to win experiences like player changeroom access, invitation to join the team photo, guard of honour, and more!

Tours will be offered throughout the year and Members will be invited to register to attend.

Access to two President's Club tickets which can be claimed for select home matches (as determined by the Club) throughout the AFL season.

You can view the full details of the President's Club event here.

A gift signed by an AFL coach or player.

Complimentary membership
The complimentary membership offer for 50+ year Members includes:

• 1 x General Admission Home & Away membership
• 1 x AFLW full season membership
• 1 x Social Club membership

Where a 50+ year Member opts to hold an AFL membership package of greater value than the complimentary AFL Membership + Social Club, a discount equal to that value will be applied.

Eligible Members must inform the Club of their desire to have this discount applied in lieu of the complimentary membership offer. The complimentary membership offer will be applied as a default, even if other memberships are present in the account.

This discount can only be applied to a single membership.

Members with 50+ years of total membership will be offered priority access to purchase tickets to the E. W. Copeland Trophy.

Guaranteed access to register to purchase a Grand Final ticket, if Collingwood is a participating team (Priority 1).

Pie for Life benefits are:

• are non-transferrable - events/experiences must be attended by the Member who holds the milestone membership.
• must be claimed in the milestone year unless otherwise specified (excludes benefits for 50+ year total Members)
• cannot be backdated
• only apply once per Member - in the event that a single Member holds more than one membership, they will only receive one set of benefit

Most Pie for Life benefits will be provided based on consecutive years of membership with the Club.

A subset of Member rewards will be granted base on total years of membership for our 50+ year Members.

You can view the full list of benefits and eligibility criteria above.

The Club is unable to facilitate the backdating of benefits for Members who hit milestone years prior to the launch of Pie for Life.

We appreciate our Members' understanding here and look forward to celebrating your next Member milestone with all the new Pie for Life benefits.

Members will still receive milestone items in the milestone years of 10, 20, 30, 40, 50, 60, 70, and 80.

Members will no longer receive milestone items for in-between years. e.g. 12 years, 22 years, etc.

This change has been made to better recognise Members when they hit milestone years, and also to speed up Member Pack delivery across the board.

No - years of membership are not transferable.

If a Member transfers their membership to a new person, this new Member will have their own years of membership tally.

Anyone with 50+ years of total membership was previously known as a "Member for Life".

These Members will now be referred to as a "Pie for Life".